Advertiser FAQ Why Would I Use BannerWomen for My Campaign? It takes a lot of time and labor to reach web site owners and juggle advertising campaigns on multiple sites. Many sites that have a great audience for your message are not really set up to work with advertisers or agencies or have enough volume by themselves. BannerWomen not only allows you to focus in on a female audience, it centralizes and simplifies the process of targeting women across a diverse number of sites. Who are Your Members in the Network? We maintain a current Members Profile List for your review. This will provide you an overview of the type of websites that will be displaying your banner. How Do I Place an Ad? You will need a banner that is 468 pixels wide x 60 pixels high. Next you look the BannerWomen AdPak chocies you have. Then you fill out the order form and mail a check to us according to the instructions. Once we have received your check, we will set up your campaign, activate it, and email you that it has been activated and provide an access code for real-time online reporting so you can monitor the progress of your campaign. How Much Does it Cost to Advertise on BannerWomen? Prices begin at $100 (for members) and $250 (for non-members). AdPaks are priced to provide options for small businesses. See full details at our AdPaks page. If you are an organization or agency spending more than $1500 on a campaign, and want a more customized approach, please see HerAgency.com, a website representation agency which represents about 30 mid- to large sized female-oriented websites. There are opportunities to customized your campaign for a Run-of-Network on the HerAgency selection of sites or actually target a single or group sites that more directly reaches your target demographic. Can I Control Which Sites My Ad Appears On? Run-of-Network campaigns reach across the entire BannerWomen network of female oriented websites. This is very useful to reach a wide range of women who have diverse interests (for examples, moms may be surfing at more than just mom-related websites). Category targeting means your banner will just appear on the websites that are assign to that category. Can I Run An Ad By Click-Through Performance? No, the BannerWomen AdPaks are priced per banner exposure. Can I Run An Ad By Inquiry Performance? Per Inquiry campaigns are rarely, but on occasion, considered by BannerWomen. We review each opportunity for how compatible the offer is, and the price per inquiry offered (and how it translates into a comparable CPM rate). You can contact us if you think you have a compelling offer. We do not, under any circumstances, accept Per Sale type of campaigns. What Are the Physical Requirements for a Banner? Banners must be 468 pixels wide by 60 pixels high and no larger than 10k. We also have tips on more effective banners. Can I Use an Animated Banner? Animated banners are accepted. Banners that use more advanced technology than standard animated or non-animated banners should be discussed with your BannerWomen Administrator. Our experience has shown many women surfers are not set up to handle the more advanced technology and may significantly reduce the performance of your campaign. Advertisers should also keep in mind that a bug in Netscape 2.x with remote banner delivery and certain other lower end browsers- AOL for example, do not support animation. This can translate into a large segment of the viewership not seeing the complete cycle of your message on your banner. The AOL 3.0 browser only displays the first frame of the animation and certain versions of Netscape only do one cycle of the animation and then sits on the last frame of your animation. Can I Test Banners? Our AdPaks are positioned to be so price effective that an entry-level AdPak could be considered a test. What Kind of Reports Can I Get? BannerWomen offers standard performance reports so advertisers can understand how many times their banner was presented, how many times a surfer clicked on the banner, and the performance click-through ratio. Can I Get Users' Names/Addresses/Email? No, we maintain the privacy rights of our network members. What is an "Impression?" According to BannerWomen, an impression is defined as each time the BannerWomen program delivers a banner graphic file to a member's web site. These are banner views and not page views. A percentage of surfers turn graphics off in their browser and thus our program does not deliver a banner for those cases, and does not count these as impressions. What is a "Click-Through?" According to BannerWomen, a click-through is defined as each time a surfer actually clicks on a banner delivered by the BannerWomen program. When a user clicks on such a banner, it first goes to our program and logs the action and then sends the user to the referring URL supplied by the Advertiser. Tip: We have found that some animated banners which have a long cycle in the banner's full animation sequence actually frustrates the surfer as they will not be referred to the advertiser's URL until the animation sequence has completed one cycle. This is just a technical limitation of animated banners. Please keep in mind that many surfers have slow modems and this can impact the effectiveness of your banner's performance. What we typically see is the user will click on the banner again and again until they go (because they think it might be stuck or that they didn't hit it right). Our advice is- if you are going to use animation in your banner, keep it as simple as possible and keep the length of the sequence as short as possible. What is an "Inquiry?" According to BannerWomen, an inquiry is defined as a submitted response form. In an inquiry campaign, a user clicks on the banner and reaches a special "bridge page" that lives at BannerWomen (but can contain the look and feel of the Advertiser). The user will have fields to fill out in order to request a free catalog or sample. You will work with your BannerWomen Account Manager to establish which fields to place on your inquiry form. Home | Members | Advertisers | Join the Network | FAQ | Contact Us © Copyright 1996-1999. BannerWomen and WWWomen. All Rights Reserved. BannerWomen and WWWomen are trademarks of the WWWomen, Inc. company. Can't Locate Something? Try the Site Map.